It might be tempting to send emails to just anyone, but it’s critical that the people to whom you send email marketing messages are pre-qualified. One of the fastest ways to annoy and lose customers is to send them unsolicited and unappreciated emails. The following tips will help you run an effective email marketing campaign.
Do your best to keep your email message personal. Consumers feel like they can relate to a business that treats them in a personal nature, this makes them more inclined to purchase items. As an example, you can recall why a customer signed up within your email.
Use A/B testing to see which emails are successful and which ones aren’t. Take one of your emails, and divide the mailing list in two. Send each half of the list the same mail, but with differing subject lines. You can learn which subject wording is most influential in getting your customer base to open your messages.
Fill your marketing emails with helpful information, don’t simply load them up with sales pitches. Provide your customers with articles and things they cannot get from your website. Also give your valued subscribers some exclusive offers only available for people on your mailing list. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.
A major holiday is usually not the time for an important marketing campaign. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Of course, as always there are exceptions to this rule. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.
With any email marketing materials, limit the use of graphics. Certain email programs will block email that is packed with graphics, so certain members of your audience might not even be able to access your information. Also, your email is likely to end up being sent to junk mail if it contains too many graphics.
The greater number of choices you give your subscribers, the greater impact your email marketing is going to have on your profit. Tell the subscribers you have how many messages they’re going to get and when to expect them. Also let them know what kind of information you’re going to need from them. They will be more comfortable when they have more control.
Look at the spam you get to identify what you should not do. Get a free email address, put it all over the Internet, and see how much spam you receive. See what those emails are doing wrong and then change your strategy. Taking measures to keep you from spammers can boost your brand’s credibility.
As you have seen, it is crucial that you only email those who have given permission for you to contact them. Doing otherwise can cost you not only customers, but your reputation as well. Apply the advice from this article so you can be sure you are not sending out emails to the wrong people.